Working closely with the GEEKS team, we developed a user-friendly application that allows individuals to customize a message and name to be printed on a Bacardi label. This personalized label can then be attached to a bottle of Bacardi white rum. Bacardi has recognized that personalization plays a significant role in driving purchases, particularly among Millennial consumers. As such, customers have the opportunity to personalize their Bacardi Carta Blanca bottle with a name and a unique message of their choosing.
A close-up look at the machine which enables Bacardi bottle labels to be personalised.
